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The Borden Big List
The Borden Big List
  • GOOD BUSINESS
    • Business Basics
    • Business Books
    • Office Stuff
    • Online Tools
    • Printing
    • WordPress Plugins
  • GOOD BODY
    • Cosmetics
    • Hand Sanitizer
    • Healing
    • Jewelery
      • Bracelets
      • Toronto Jewelery
    • Lip Stuff
    • Outdoors
      • Mosquito Repellent
      • Sun Care
    • Pajamas
    • Personal Hygiene
      • Oral Health
      • Deodorants
      • Feminine Care
      • Haircare
      • Shower
      • Skin Care
    • Socks
    • Shoes
    • Toronto Spas
    • T-Shirts
    • Undies
  • GOOD FOOD + DRINK
    • Bread
    • Cereal
    • Chips
    • Chocolate Bars
    • Cookies
    • Dairy Alternatives
      • Dairy-Free Butter
      • Dairy-Free Cheese
    • Drinks
      • Booze
      • Bottled
      • Just Add Water
      • Tea
      • Warm Elixirs
      • Smoothie Boosters
    • Fermented Foods
    • Fruit and Veggie Snacks
    • Grain-Free
    • Gum + Mints
    • Halloween Treats
    • Ice Cream
    • Mushroom Elixirs + Foods
    • Nut-Free
      • Nut-Free Desserts
      • Nut-Free Snacks
    • Pasta
    • Plant Proteins
    • Toronto Food + Drink
      • Toronto Bakeries
      • Toronto Farmers’ Markets
      • Toronto Food Delivery
      • Toronto Grocery Shopping
      • Toronto Juice
      • Toronto Restaurants
        • Vegan Pizza
    • Turmeric Foods
    • Vegan BBQ
    • Water
  • GOOD HOME
    • Bedroom Basics
    • Cookware + Bakeware
    • Cleaning
    • Home Spa
    • Kitchen Gadgets
    • Laundry Basics
    • Reusables
    • Small Kitchen Appliances
    • Table Toppers
  • GOOD READS
    • Business Books
    • Clean Living Books
    • Cookbooks
    • Family Books
    • Food Books
    • Kids Books
    • Mindset Books
  • OTHER GOOD STUFF
    • Advice
    • Bags
    • Black Stuff
    • Canadiana
    • Charities
    • Documentaries
    • “Essential” Services
    • Farmers
    • Gifts
    • Music On The Go
    • New York City
    • People
    • Radiation Protection
    • Teens + Tweens
    • Seder
    • Vacations
  • Good Business

Online Tools

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It’s one thing to have an online presence for your good business. It’s another to use the right tools to help save you time and money, and boost your engagement, communications, and all your great efforts. Like all of our lists, this one is ever changing, but these are some of our favourites we use often to help us accomplish all we do.


WordPress There are many different platforms available today to make it easy and affordable for you to get your business online with a website or blog. We’ve tried them ourselves or learned from others’ experiences, and WordPress is still our favourite web software because it’s easy to use and allows us to customize and create anything we want, the way we want it. (Here is our simple solution to get started now).



Green Geeks We host with Green Geeks because they’re reliable, affordable, and their support is incredible (and 24/7). Bonus, all hosting account usage is offset by 300% in renewable energy credits!



QuickBooks We use and recommend this accounting software package for small and medium-sized businesses that offer on-premises accounting applications as well as cloud-based versions. It can accept business payments, manage and pay bills, and payroll functions.



MailChimp We love to use MailChimp because they make it easy to design and share email campaigns, manage your contacts, and track results—even if you’ve never built an email campaign before. If you’re just starting out, you can try the service totally for free, and as a paying customer, you can send more than 12,000 emails a month, access additional features, and remove MailChimp’s badge from your campaign footers.



Buffer makes it easy to maintain regular posting activity on twitter. Keep your Buffer topped up with tweets and they get shared for you throughout the day.



Upwork Find + hire freelancers to help you with anything that can be done on a computer – from web and mobile programming to graphic design. Post your job and budget and have freelancers around the globe apply for the job.



Dragon Anywhere This professional-grade mobile dictation makes it easy to create documents of any length and edit, format and share them directly from your mobile device—whether visiting clients, a job site or your local coffee shop. Continuous dictation and no word limits.



Paypal PayPal is the faster, safer way to send money, make an online payment, receive money or set up a merchant account. It’s reliable and secure so your customers feel comfortable sending you online payments too.



Rackspace
The largest managed cloud provider offering expertise across the world’s leading clouds.



Square From mobile point-of-sale tools and online invoicing, to next-day deposits and inventory management, Square has everything you need to run your business anywhere.



Canva makes design simple for everyone. You can access free templates to create your own designs for web or print, blog graphics, presentations, social media graphics, flyers, posters, invitations and more. Or upgrade your account to Canva for Work to create branded files for your business – it’s a great tool to help keep your branding consistent, and consistency is everything



Buzzsumo is a free online tool that helps you identify the most shared content for any domain or topic.



YouCanBook.me An easy to use, online scheduling tool to take customer bookings. Connects with your calendar and only shares the times you want with your customers. Customers get their own notifications, reminders, calendar invites and more.

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@bordencommunications
About Borden Communications
Borden Communications is a highly passionate, hyper-focused, common-sense marketing and communications firm. We are known for being a catalyst and connector, with a fierce commitment to better, more responsible living. Our goal is simple – we deliver refreshing ideas, superior service and outstanding quality. We provide a return on investment for our clients, regardless of the budget and project, whether short or long term. We rely on word of mouth to get our message across, [and always have...even before social media and the internet... imagine that!] so please SHARE us with a friend [or ten].
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