To us, doing good business  means that you’re supporting yourself, your team, your community, and our world. These are some of our favourite resources to start doing more good.


The Borden Workbook, How to Organize + Grow Your Small Business  Determined to bring the model from our one-on-one consulting and coaching at Borden Communications to as many as possible, we have created The Borden Workbook to support you as you launch, grow, and nurture your business, alongside consultation, or as a standalone guide. The Borden Workbook is part business book, part self-help book that provides you with the tactical and practical advice, efficiencies, formulas and perspective you need. Organize and succeed as an entrepreneur at your own pace, within your own budget – with competence and confidence.



If You Don’t Have Big Breasts, Put Pink Ribbons In Your Hair by Barbara Corcoran Using the unconventional lessons learned from her mom, Barbara Corcoran built a tiny company into a $4 billion business. Her hilarious stories and her mom’s advice inspire greatness. This book will make you feel better about yourself, and teach you to look at obstacles in a whole different way.



The Borden Formula This is the result of years of doing branding and business development, and needing to get clients online, looking professional, at a very low cost….quickly! So we created this solution – and such a simple one. By following the steps included on this page you should be online – (and proud) within the hour.



Leap First: Creating Work That Matters by Seth Godin Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. In Leap First, Godin says “It always feels too soon to leap. But you have to. Because that’s the moment between you and remarkable. We hope this helps you return to that edge. And then, to leap.” And if you aren’t already subscribed to his blog, we highly suggest you go do that (right after you finish reading this list, of course).



B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. There is a growing community of more than 1,000 Certified B Corps from 33 countries and over 60 industries working together toward 1 unifying goal: to redefine success in business, and Borden Communications is proud to be one of them.



25 Big Thoughts for Small Business In your relentless pursuit of a strong bottom line, keep in mind that you are your own best expert, but everyone can use a little perspective. Here are 25 thoughts meant to help you focus your thinking.



Business Checklist Your small business needs an online presence – and if you’ve spent any time with us, you’ll know that this is not negotiable. You need a website (even a simple one), a social media presence, and a strategy. But where to start? How do you know which online platforms to use when there are so many options? This checklist will get you started and keep you organized.