On Black Friday, people are encouraged to over-consume.

We are bombarded with ads and specials that send us into a buying frenzy because it feels as if it’s the only time of year that we will be able to afford the things we want. But, what do we really *need*?

It’s important to consider the following with every purchase we make:

  1. What purpose does it serve?
  2. Where was it made?
  3. Who made it?
  4. How long will I be able to use it for and benefit?
  5. Where will it go when I’m done with it?

If you can answer these questions, and feel good about the answers, perhaps it is a great purchase!

Being “in the black” relates to being in a financially profitable condition, so as Black Friday is upon us this year, and we are encouraged and prompted to acquire and consume, let’s try to be as mindful as ever in our purchases, and produce positive outcomes for our health, our world, and most certainly our own bank accounts. Click here for some perspective + inspiration on this year’s best holiday gifts, and read below for some of our favourite “black” stuff that offers great value to our lives + our health.


Sort Of Coal This bracelet is made from a type of charcoal that has loads of healthy benefits. It is believed that wearing these Binchotan beads next to your skin aids good blood circulation, regulates body temperature and even improves moods.



Apoterra Activated Charcoal Dead Sea Salt Soap This organic, vegan, handmade soap is made with activated charcoal which draws out impurities and toxins (excellent for oily and acne prone skin types), and dead sea salt which nourishes with tons of benefifical minerals for your skin. No preservatives, or artifical anything.



Shwood Sunglasses This natural eyewear is created with the finest materials that mixes timeless style with the luxuriousness of domestic hardwoods and flat-sheet titanium. Every step from veneering and cutting, to shaping and finishing is done in their Portland-based workshop.



Pürblack Shijalit This live resin is a supreme healing food in Ayurveda and Eastern European naturopathic medicine. You can drink the dissolved resin mixture straight, or add flavorings or sweeteners to experience mind, body, and lifestyle benefits rooted in nature.



Kishu Charcoal Water Filter Sipping water from the tap is easiest and best. Simply drop in a lump of Kishu charcoal to filter lead, mercury, copper, cadmium and chlorine, leaving only the good stuff.



Philips Sonicare Diamond Clean Toothbrush This rechargeable toothbrush removes up to 7x more plaque, and whitens teeth 2x better than a manual toothbrush.



Matt & Nat Vegan Handbag Designed in Montreal, Canada, and made with love and vegan and recycled materials. Their vintage collection is built sturdy to hold their shape and age gracefully.



Po-Zu Shoes These are shoes with a truly good sole. Made from coconut husk, these just might be the comfiest shoes your feet will ever slide in to. You can even customize your very own coconut sneakers with a total of 21,600 possible combinations; all of which are Vegetarian and mostly Vegan.



Organic Chia Seeds These tiny seeds pack a powerful nutritional punch. They’re a great source of omega-3’s, protein, and dietary fiber, and can be easily added to your smoothies, sprinkled over your coconut yogurt, or added to your recipes.



Pong Cases We use our personal devices all day, every day, so of course we want to shield ourselves, and cover our cell phones and iPads with the first scientifically proven radiation reduction case. Not only does it protect you, but it works double duty to also boost your wifi signal.



Charcoal Tooth + Gum Powder A natural alternative to promote healthy teeth and gums without toxic ingredients, synthetic additives, preservatives, foaming agents, fluoride, artificial colors or flavors, and no abrasive baking soda or salt. Formulated to clean and safely polish teeth, improve gum health, and keep your breath fresh.

Note: The best Black Friday deal out there this year is REI’s campaign to get people to #OptOutside. Kudos to them for not only giving their employees a paid day off to buck standard tradition of frenzied shopping for time in nature, but also for promoting it with the intention of getting the concept to spread. Between Patagonia’s brilliant efforts and REI, we can all look forward to a new Black Friday trend in years to come.

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